
Fiduciary Responsibility
Bound to act in your best interest, ensuring trust and transparency.
Trusted Expertise
Led by a CFP® professional, providing expert guidance.
Personalized Guidance
Tailored financial strategies based on your unique goals and values.
Holistic Approach
We address all aspects of your financial life.


Gary Birdsall, Jr.
Founder
A partner who is with you for the long-haul.
True Financial isn’t your typical financial advisory or planning firm. We believe that clarity is power. You deserve advice that is clear, actionable, and aligned with your values.
You deserve a partner who is with you for the long haul, helping you design a life where your money works for you, not against you, by aligning it with your unique values, beliefs, goals, and life's greater purpose.
At True Financial, we understand that financial decisions are more than just numbers—they're about your life, your dreams, your family, and your future. Every choice you make today sets the course for tomorrow. That’s where we come in.
Think of us as your personal financial guide. We don’t believe in one-size-fits-all solutions. Instead, we take the time to listen—to understand your goals, concerns, and the challenges that keep you up at night. Together, we’ll craft a plan tailored to your life, not someone else’s definition of success.

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Who We Are.
We are an independent fee-only fiduciary financial advisory firm. With convenient offices in Houma, Metairie, and Baton Rouge, we serve clients across the U.S. and offer virtual meetings to ensure that wherever you are, you have access to expert financial advice.
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Our Mission
Our mission is to simplify the complexities of wealth management while empowering and enriching the lives of our clients and their families with financial guidance built on trust, integrity, and unwavering fiduciary responsibility. We transform intricate financial challenges into clear, actionable strategies tailored to your values and life goals.
Through personalized, best-interest advice and holistic planning, we help you achieve success, purpose, and fulfillment at every stage of life-ensuring your financial path is not only secure but deeply meaningful.