

Comprehensive Financial Planning and Wealth Management.
At True Financial, we believe in a holistic approach to financial planning and wealth management—one that supports you at every stage of life. Our comprehensive services go beyond just addressing your financial goals; they evolve with you, adapting to changes in your circumstances and aspirations. Most of our clients benefit from an integrated approach, combining comprehensive financial planning with wealth management, because the two are deeply interconnected.
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Retirement Planning
Our in-depth retirement planning services ensure that you are fully prepared for a comfortable and fulfilling retirement. We cover every aspect of your financial life to help you live your retirement dreams.
Cash Flow Forecasting
Detailed projections to manage income, expenses, and ensure your retirement savings last.
Social Security Optimization
Strategic advice on the best time and method to claim Social Security, maximizing your lifetime benefits.
Pension Strategies
Guidance on pension plans, whether to take a lump sum or annuity, and how to maximize benefits.
Retirement Income Projections
Personalized forecasts that include investments, Social Security, and pension income to ensure your lifestyle is sustained.
Required Minimum Distributions (RMDs)
Planning around RMDs to minimize tax impacts and ensure compliance with IRS regulations once you turn 73.
Medicare Planning
Assistance in selecting the right Medicare plan and anticipating future healthcare costs.
Out-of-Pocket Medical Expenses
Planning for potential healthcare expenses not covered by Medicare, including long-term care, to protect your assets.
Time and Goal Management
We help prioritize and organize your retirement goals, from travel to hobbies, ensuring your finances support your dreams.
Bucket List Planning
Financial guidance to help you check off your bucket list, whether it’s traveling the world, starting a new hobby, or simply enjoying life’s moments.
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Investment Management
Build and manage an investment portfolio that aligns with your goals, risk tolerance, and time horizon.
Investment Management: Our investment management services are designed to align your portfolio with your financial goals while managing risk and maximizing returns. We offer comprehensive strategies that consider your unique situation and aspirations. Our services include:
Portfolio Review
Conducting thorough evaluations of your current investment portfolio to assess performance, alignment with goals, and potential areas for improvement.
Asset Allocation
Developing a tailored asset allocation strategy that balances risk and reward based on your financial objectives, risk tolerance, and time horizon.
Diversification
Implementing diversification strategies to spread risk across various asset classes, sectors, and geographic regions, helping to protect your portfolio from market volatility.
Time Horizon Assessment
Analyzing your investment time frame to ensure your strategy aligns with your financial goals, whether short-term or long-term.
Withdrawal Strategies
Creating effective withdrawal plans to optimize your income during retirement while minimizing tax implications and ensuring the longevity of your investments.
Account Aggregation
Providing a comprehensive view of all your investment accounts, allowing you to track your overall financial picture and make informed decisions.
Outside Account Fund Selection
Assisting with the selection of funds and investments in external accounts, ensuring they align with your overall investment strategy.
Investment Policy Statement (IPS)
Assisting you in creating an IPS that outlines your investment goals, strategies, and guidelines, serving as a roadmap for your investment decisions.
Risk Analysis
Conducting in-depth risk assessments to identify potential risks within your portfolio and make informed decisions about adjustments needed to align with your risk tolerance.
Restricted Stock Units (RSUs)
Offering guidance on managing RSUs, including strategies for taxation, selling shares, and integrating them into your overall investment strategy.
Regular Performance Monitoring
Continuously tracking and analyzing portfolio performance against benchmarks to ensure your investments are on track to meet your goals.
Rebalancing Strategies
Implementing regular portfolio rebalancing to maintain your desired asset allocation and manage risk, adapting to market changes and personal circumstances.
We are dedicated to empowering you to visualize your ideal future and develop a roadmap to achieve it, helping you create a life filled with purpose and satisfaction.
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Tax Planning
Minimize tax liability through tailored strategies that align with your financial plan, helping you keep more of what you earn.
Tax-Efficient Investing
Developing investment strategies that minimize tax impacts, such as selecting tax-efficient funds and properly managing asset location across taxable and tax-deferred accounts.
Tax Return Review
We carefully review your tax returns to identify missed opportunities and potential strategies for tax savings.
Tax-Loss Harvesting
We actively monitor your capital gains and losses, strategically selling investments to offset taxable gains and reduce your tax bill.
Roth Conversions
Guidance on converting traditional IRAs to Roth IRAs when it makes sense to take advantage of lower tax rates now and avoid higher taxes in the future.
Qualified Charitable Distributions (QCDs)
Assistance in making charitable donations directly from your IRA to satisfy Required Minimum Distributions (RMDs) and reduce taxable income.
Coordination with CPA
We work closely with your CPA to align tax strategies and ensure your financial plan is tax-efficient and fully integrated.
Inherited Retirement Account Withdrawal Strategies
We help you navigate the complex rules surrounding inherited retirement accounts to minimize taxes and avoid penalties.
Deductions Analysis
Reviewing your eligible deductions to ensure you’re taking advantage of all possible tax-saving opportunities.
Leveraging Lower Tax Brackets
We help you strategize to recognize income and manage deductions in years when you may be in a lower tax bracket, reducing your long-term tax liability.
Maximizing Tax-Preferred Account Contributions
Optimizing your contributions to tax-advantaged accounts like Health Savings Accounts (HSAs), 529 education savings plans, and retirement accounts to grow wealth tax-free or tax-deferred.

Insurance & Risk Management
Protect your assets and loved ones by identifying potential risks and securing the right coverage.
Review of Existing Policies
We conduct a thorough analysis of your current insurance policies to ensure they provide adequate coverage for your evolving needs and goals.
Life Insurance
Guidance on selecting the right type and amount of life insurance, whether for income replacement, estate planning, or legacy purposes.
Long-Term Care Insurance
Assistance in determining if long-term care coverage is right for you and helping you select policies that protect against the high costs of extended care.
Disability Insurance
Evaluating disability insurance options to protect your income in case of injury or illness that prevents you from working.
Health Insurance
Analyzing your health insurance coverage to ensure it meets your needs, from individual policies to employer-provided plans.
Medicare Advice
Guidance on enrolling in Medicare and selecting the best Medicare Advantage or supplemental plans for your medical needs, as well as helping manage out-of-pocket medical expenses.
Employee Benefits
Review of employer-provided benefits, including health insurance, disability coverage, life insurance, and retirement plan options, ensuring you maximize your benefits package.
Home and Auto Insurance
Ensuring your home and vehicle are properly insured and recommending adjustments where needed to protect your personal assets.
Umbrella Insurance
Advising on the addition of umbrella liability coverage to extend your personal liability protection above your existing policies, guarding against large, unforeseen claims.
Self-Insurance
Evaluating your financial position to determine areas where you may choose to self-insure rather than purchasing policies, potentially saving on premiums while maintaining security.

Estate Planning
Ensure your legacy is preserved with a plan that addresses your wishes for wealth transfer, inheritance, and asset protection.
Estate Planning: We help you create an estate plan that ensures your legacy is protected and your wishes are honored in close coordination with your trusted attorney. We provide guidance and support in organizing your estate, ensuring a smooth transfer of assets to loved ones and charities while minimizing tax burdens. If you don’t have an attorney, we can refer to expert Our estate planning services include:
Review of Existing Policies
We conduct a thorough analysis of your current insurance policies to ensure they provide adequate coverage for your evolving needs and goals.
Wills and Trusts
Assistance with drafting, reviewing, and updating wills and trust documents to ensure your assets are distributed according to your wishes and in a tax-efficient manner.
Power of Attorney
Guidance on establishing financial and healthcare powers of attorney, empowering trusted individuals to make decisions on your behalf in case of incapacity.
Living Will
Helping you create or update a living will (advance directive), detailing your medical care preferences should you become unable to communicate your wishes.
Trust Planning
Advice on creating and managing trusts to protect your assets, avoid probate, and control the distribution of your estate for future generations.
Charitable Giving
Incorporating charitable donations into your estate plan, allowing you to leave a lasting legacy while potentially reducing estate taxes.
Estate Tax Strategies
Identifying ways to minimize estate taxes, ensuring more of your assets pass to your heirs and chosen beneficiaries.
Step-Up in Cost Basis
Explaining and planning for the step-up in cost basis, allowing your heirs to benefit from reduced capital gains taxes on inherited assets.
Guardians for Minors
Assistance with appointing legal guardians for your minor children, ensuring they are cared for by trusted individuals in the event of your passing.
Beneficiary Designations
Reviewing and updating beneficiary designations on accounts like retirement plans and life insurance policies, ensuring they align with your current estate plan.
With our insurance and risk management services, you can be confident that every aspect of your life is protected, leaving you free to focus on With True Financial’s estate planning services, you can feel confident that your assets will be passed on according to your wishes, your loved ones will be cared for, and your legacy will reflect the values that matter most to you.goals with the peace of mind that you’re covered against life’s uncertainties.

Business Owner Planning
Navigate the complexities of owning a business with strategies for growth, succession, and financial efficiency.
Business Owner Planning: True Financial specializes in helping business owners plan for both their personal and professional financial success. We provide comprehensive strategies that protect your business, support its growth, and prepare for future transitions. Our business owner planning services include:
Succession Planning
Developing strategies for the smooth transition of your business, whether through sale, passing it to family, or identifying a successor.
Buy-Sell Agreements
Assisting with the creation or review of buy-sell agreements to protect the business and its owners in case of death, disability, or other significant events.
Business Valuation
Guidance on obtaining and understanding a business valuation to inform growth strategies, succession planning, or potential sale.
Retirement Plans for Business Owners and Employees
Setting up and managing retirement plans like 401(k)s, SEP IRAs, and SIMPLE IRAs to benefit both you and your employees.
Tax Strategies
Tailoring tax planning for your business, optimizing deductions, credits, and retirement plan contributions to reduce tax burdens and enhance profitability.
Risk Management
Assessing and mitigating business risks with key person insurance, liability coverage, and other essential policies.
Coordination with Legal and Tax Advisors
Collaborating with your legal and tax professionals to ensure your business and personal financial plans are aligned and fully integrated.
Employee Benefits
Designing and reviewing employee benefits packages, including health insurance, retirement plans, and other perks to attract and retain top talent.
Exit Strategy Planning
Creating long-term plans for the eventual sale or exit from your business, ensuring a smooth transition and financial security.
Cash Flow Management
Monitoring and managing business cash flow to optimize working capital, support operations, and fuel growth.
Asset Protection
Implementing strategies to safeguard both business and personal assets from potential creditors or lawsuits.
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Education Funding
Secure your children’s or grandchildren’s future by planning for education costs with tax-efficient saving strategies.
Education Funding: At True Financial, we understand that investing in education is a significant commitment that can shape your child's future. Our education funding services help you navigate the complexities of saving for and financing education. We offer tailored strategies to ensure your education funding goals are met. Our services include:
Education Budgeting
Assistance in creating a comprehensive education budget to account for tuition, fees, living expenses, and other educational costs.
529 College Savings Plans
Guidance on selecting and managing 529 plans to take advantage of tax benefits while saving for your child's college education.
Uniform Transfers to Minors Act (UTMA) Accounts
Setting up and managing UTMA accounts, which allow you to transfer assets to minors, providing flexibility in how funds can be used for education or other expenses.
Federal and Private Student Loans
Assistance in understanding the differences between federal and private student loans, helping you select the best options for your financial situation.
Grandparent Gifting Strategies
Advising on effective gifting strategies for grandparents, including contributions to 529 plans, to help fund grandchildren's education while optimizing tax benefits.
Financial Aid Counseling
Helping families understand the financial aid process, including filling out the FAFSA, to maximize aid opportunities and minimize out-of-pocket costs.

Student Loan Planning
Develop a strategy for managing and paying off student loans, balancing debt repayment with other financial goals.
Student Loan Planning: Navigating the landscape of student loans can be complex, but at True Financial, we provide comprehensive guidance to help you effectively manage, repay, and potentially forgive your student loans. Our services include:
Loan Repayment Strategies
Tailored plans to help you choose the most effective repayment options based on your financial situation, including standard, graduated, and extended repayment plans.
Income-Driven Repayment Plans
Assistance in selecting and enrolling in income-driven repayment plans that adjust your monthly payments based on your income and family size, ensuring affordability.
Refinancing Options
Guidance on evaluating whether refinancing your student loans is beneficial, helping you to secure a lower interest rate or better repayment terms to save money over time.
Loan Forgiveness Programs
Detailed information on eligibility and application processes for federal student loan forgiveness programs, such as Public Service Loan Forgiveness (PSLF) and Teacher Loan Forgiveness.
Federal vs. Private Loans
Analysis of the differences between federal and private student loans, helping you understand which options may be best for your situation and how to manage them effectively.
Tax Implications of Student Loans
Advising on potential tax benefits related to student loan interest deductions and any applicable tax credits that could reduce your financial burden.
Loan Consolidation
Exploring options for consolidating multiple federal loans into a single Direct Consolidation Loan to simplify repayment and possibly secure lower monthly payments.
Prepayment Strategies
Developing strategies for paying down your student loans faster without incurring penalties, helping you to become debt-free sooner.
Financial Aid Counseling
Offering insights on scholarships, grants, and other forms of financial aid to reduce the amount you need to borrow for education.
Ongoing Support and Review
Regular check-ins to assess your student loan situation, update repayment strategies, and make adjustments as your financial circumstances change.
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Visualizing Your Ideal Future
Clarify your financial objectives and create a roadmap to achieve both short- and long-term goals.
Visualize Your Ideal Future: We understand that effective goal setting is essential for achieving a fulfilling life. Our comprehensive services help you visualize and plan for your aspirations, ensuring that you stay on track and avoid common pitfalls.
Prioritizing Life Goals
Collaborating with you to identify and rank your short-term and long-term goals, helping you focus on what truly matters to you and align your financial planning with your life vision.
Avoiding Common Pitfalls
Providing insights on potential obstacles and challenges that could derail your goals, along with strategies to navigate these pitfalls effectively.
Planning for Major Life Milestones
Assisting you in creating actionable plans for significant life events such as purchasing a new home, welcoming a new baby, getting married, or starting a new job, ensuring you’re financially prepared for these transitions.
Early Retirement Planning
Helping you explore the feasibility of retiring early, including setting realistic retirement income goals, assessing necessary savings, and considering lifestyle adjustments.
Health Insurance Planning Before Medicare
Guiding you in understanding and securing health insurance options before you reach Medicare age, ensuring continuous coverage and minimizing out-of-pocket expenses.
Pursuit of Hobbies and Interests
Encouraging you to incorporate your passions into your financial plan, whether it’s funding travel, arts, sports, or other personal pursuits, allowing you to enjoy life to the fullest.
Philanthropy and Giving
Assisting you in integrating charitable giving into your financial goals, helping you identify causes that resonate with you and explore tax-efficient ways to give back.
Extended Travel and Sabbaticals
Planning for extended travel or sabbaticals, including budgeting for trips, managing finances during time away from work, and ensuring your financial goals remain intact while you explore new experiences.
Ongoing Goal Review and Adjustment
Providing regular check-ins to review your goals, assess your progress, and make adjustments as necessary to keep you on the path to success.
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Net Unrealized Appreciation (NUA)
Did you work for a publicly traded company like Exxon, Conoco, Chevron, Oxy, or Johnson & Johnson and hold company stock in your 401(k)? Net Unrealized Appreciation (NUA) is a powerful tax strategy that enables employees to withdraw appreciated employer stock from their retirement accounts and pay capital gains tax on the appreciation instead of ordinary income tax. This can lead to substantial tax savings in retirement. If you have company stock in your 401(k), it’s crucial not to sell it until you’ve thoroughly analyzed the NUA strategy—doing so could unlock significant financial benefits.
Net Unrealized Appreciation (NUA): We understand that effectively managing your retirement assets can significantly impact your tax liability and long-term wealth. While NUA rules and complexities may seem daunting, our experience with NUA strategies makes the complex simple and are designed to help you make informed decisions regarding the distribution of appreciated employer stock from your retirement accounts.
Understanding NUA
Educating you on what NUA is, how it works, and its potential tax advantages when distributing employer stock from a qualified retirement plan.
Tax Implications
Analyzing the tax benefits of NUA, including how it can allow you to pay capital gains tax on the appreciation of employer stock rather than ordinary income tax when you withdraw funds from your retirement account.
Stock Valuation
Evaluating the current market value of your employer stock and calculating the net unrealized appreciation to determine potential tax savings.
Withdrawal Strategies
Crafting tailored withdrawal strategies that incorporate NUA to optimize your tax position while ensuring liquidity and cash flow for your retirement needs.
Asset Allocation Considerations
Assessing how the distribution of employer stock via NUA fits into your overall asset allocation strategy and retirement plan, ensuring balance and diversification.
Risk Management
Discussing the potential risks associated with holding a concentrated position in employer stock, and how NUA can help mitigate these risks through strategic withdrawals.
Retirement Plan Distribution Options
Guiding you through the distribution options available within your retirement plan, including rolling over to an Individual Retirement Account (IRA) or taking a lump-sum distribution.
Coordination with Financial Goals
Aligning NUA strategies with your broader financial goals, including retirement income planning, tax planning, and wealth transfer strategies.
Post-Distribution Management
Providing ongoing management and monitoring of appreciated stock after the distribution, including recommendations for reinvestment or diversification.
Long-Term Planning
Helping you integrate NUA strategies into your long-term financial plan, ensuring that your approach to managing appreciated employer stock aligns with your overall retirement objectives.
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401(k) Design & Consulting
At True Financial, we specialize in providing comprehensive consulting services for employer-sponsored retirement plans, catering to businesses of all sizes—from large corporations with thousands of employees to small enterprises and solo operators. Our goal is to help you create and maintain retirement plans that align with the unique needs of your employees, your business, and you as a business owner.
We offer a range of services, including:
Plan Development and Maintenance
We assist in designing retirement plans tailored to your workforce, ensuring they are both effective and compliant with regulatory requirements.
Plan Optimization
If you already have an existing retirement plan, we can take it over and enhance it by improving fund lineups, assisting with payroll integration, and benchmarking fees and performance against industry standards.
Fiduciary Support
We help plan sponsors meet their fiduciary responsibilities, ensuring that your retirement plan is managed in the best interests of your employees.
Open Architecture Plans
Our plans are open architecture, allowing us to incorporate any high-quality fund into any plan on any platform, providing flexibility and customization tailored to your organization’s needs.
Clear and Transparent Fees
All fees—advisory, recordkeeping, platform, and investment fees—are clear and transparent. We operate with zero revenue sharing, hidden fees, or commissions, ensuring the highest quality and benchmarked plan, regardless of company size.
Employee Education
Additionally, we provide personalized advice to employees, helping them understand their retirement options and make informed decisions to secure their financial futures.
Advanced Solutions
For businesses seeking nuanced retirement solutions, we offer assistance with non-qualified deferred compensation plans and Rabbi Trusts specifically designed for attorneys.
Regular Consultations
We meet with investment committees to regularly and proactively adjust fees, platforms, and investments as needed, keeping your plan aligned with your objectives.
Wide Range of Account Types
Our services encompass various retirement accounts, including 401(k), 403(b), 457(b), pensions, solo 401(k), profit-sharing plans, Simple IRAs, and SEP IRAs.
Defined Benefit Plans (Pensions)
We can also assist with establishing and managing defined benefit plans, which can be particularly beneficial for high profit small business with low employee headcounts.
By partnering with True Financial, you can ensure that your employer-sponsored retirement plans not only meet regulatory standards but also serve as a powerful tool for employee retention and satisfaction, helping your business thrive while supporting the financial well-being of your team.
Interested in a complimentary benchmarking study of your existing retirement plan? We just need some basic information that can easily be gathered from your payroll system, including employee census data.
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Who We Are.
We are a Fee-Only | Fiduciary | CFP® financial advisory firm. With convenient offices in Houma, Metairie, and Baton Rouge, we serve clients across the U.S. and offer virtual meetings to ensure that wherever you are, you have access to expert financial advice.
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Our Mission
Our mission is to simplify the complexities of wealth management while empowering and enriching the lives of our clients and their families with financial guidance built on trust, integrity, and unwavering fiduciary responsibility. We transform intricate financial challenges into clear, actionable strategies tailored to your values and life goals.
Through personalized, best-interest advice and holistic planning, we help you achieve success, purpose, and fulfillment at every stage of life-ensuring your financial path is not only secure but deeply meaningful.
Reach out to us.
Ready to take the first step? Reach out today for a complimentary introductory phone call. We look forward to understanding your needs and discussing how we can empower you to achieve your ideal financial future. Let’s embark on this journey together!
Send us a message
Locations: Houma, Metairie and Baton Rouge